The Content Engine · By TFC
How the videos
are made.
The AI content operation behind TFC's videos, written down: the pipeline, the review gates that catch mistakes before they publish, and the weekly loop that makes next month better than this one. Nineteen chapters, plus a twelve-skill pack your own AI runs, from setup to publish.
$199 / £159
PDF, 102 pages, plus the AI pack · living edition, every update free.
One payment. Not a subscription. Cancel for a full refund any time before you download.
Built and run by two people: 217 videos, 51,845 Instagram followers, a top reel at 450,566 views. Every figure is on our public profiles.
What it built · as at 11 October 2026
An AI content operation you can go and look at.
51,845
Instagram followers
450,566
views on our top reel
1,140
YouTube subscribers
217
videos published
Public figures. Open the accounts and check them.
Two people, neither full time. No studio, no crew, no camera, nobody on screen. Follower counts are noisy and one good video can move them; the number that cannot be luck is the volume. That is what a working system looks like from outside.
And the part most pages like this one leave out: the audience came first and the commercial side is early. There is nothing on this page about what you might earn, because we are not in a position to tell you, and we would be suspicious of anyone who claimed to be.
What is inside
Nineteen chapters. Five parts. 102 pages.
The complete contents, with the page each chapter starts on, so you know exactly what you are buying before you buy it.
Part 0 · The proof
- 1What You're Holding7
- 2The Receipts11
Part I · The shape of the operation
- 3One Operator, Many Agents15
- 4Rules That Run Without You19
- 5Context Engineering for Content23
Part II · Build your own brand
- 6Choosing a Niche That Compounds27
- 7Building Your Brand Brain32
- 8Your Voice and Sound37
Part III · The pipeline
- 9The Tool Stack and What It Costs41
- 10Idea to Script47
- 11The Audit Gate and Audio Lock53
- 12Visual Plan to Assembly57
- 13Spec and Execution63
Part IV · The loop
- 14The Weekly Machine67
- 15The One Percent71
- 16Publishing, Disclosure, Compliance75
Part V · Owning the channel
- 17Sell From Somewhere You Own80
- 18Your First Hour With the Pack84
- 19One Video, End to End89
Plus four appendices: the pack manifest, the pre-publish checklist, the cost worksheet and a glossary for non-technical readers.
Look inside
What the pages actually look like.
Real spreads from the current edition: the contents, the receipts chapter, the budget table, and the worked example. Dark theme, made to be read on a phone.
It teaches the system. It does not hand over ours.
Our prompt library is not in it. Neither is the voice we use or its settings, our brand document, our research, or the conclusions we have drawn from months of testing about which formats and subjects work in our particular corner of the internet.
Two reasons, and the second is the one that matters. A prompt tuned to our subject, dropped into your operation, produces a diluted version of our work in a niche that already has us in it. And those files are how the operation that paid for this book competes, so we are not selling them, at any price.
What we will do is show you the machine that produced them, in full: every technique explained properly, and a complete worked video in a fictional niche so you can watch it run.
You are not buying a costume.
You are buying the sewing machine.
The pack
The half that does the work.
The book explains the thinking. The pack is a folder of plain-text files your AI reads and acts on: twelve skills, nine references, eleven templates. Install it, subscribe to the tools it names, and start making videos.
Twelve guided workflows
Three set you up: the brand-brain interview, the pipeline scaffold, the tool setup with a smoke test per account. An orchestrator and the seven it runs make a video. One runs the weekly review.
Nine references, eleven templates
The tool stack, the spec format, the FFmpeg assembly recipe, the motion-graphics rules and the platforms, condensed for your AI to load, plus the templates the workflows fill in and two ready-made checklists.
Plain text, installs in minutes
Copy the skill folders into Claude Code, add three lines for Codex, or paste into the chat window you already use. The templates are deliberately blank.
Living edition
When the tools change, the files change. Both links serve the current version, free, with nothing to re-buy.
The twelve skills
Each is a folder your AI installs and runs by name. Three set you up. One orchestrates the seven that make a video, in order, with the gates enforced. One runs the week.
Set up, once
- brand-brain-builderThe forty-minute interview that writes the document everything else reads.
- pipeline-skeletonYour folders, persona roster, rules registry, empty prompt library, cost worksheet.
- setup-environmentInstall the tools, create each account on the right tier, place the keys, prove every tool once.
Every week
- weekly-postmortemYour numbers in, one lesson per video out, written into your rules so it applies next time.
Make a video, every time
- engineThe orchestrator. Give it an idea; it runs the seven below and will not skip a gate.
- script-writerBrief, graded claims against sources actually opened, a script written to be spoken.
- script-auditFour passes, one verdict. Nothing is generated until it says PASS.
- audio-producerVoiceover rendered and locked, timings measured, music bed fitted and levelled.
- motion-graphics-briefWhich words and numbers move on screen, and whether each earns its place.
- visual-plannerSlots against the timings, reuse first, model-specific prompts, the cover.
- assemblerThe spec, the FFmpeg build, per-platform exports, the checks for silent failures.
- publisherPer-platform words, disclosure, tagged links, the compliance gate, the log.
Change your mind before you download, and it is a full refund.
You have 14 days from buying to cancel for a full refund, as long as you have not downloaded anything. Buying does not start the files moving: they only leave us when you ask for them.
When you do download, we ask you to confirm you want the files straight away. From then on, refunds are for faulty or misdescribed files only, because the purchase is a folder of files you copy onto your own machine, and once it is downloaded there is nothing to return.
So we do the other thing, which is to show you more before you decide. The full contents are above, with page numbers. The pages are above. A whole guide is free, below. And if you are still unsure, ask us before you buy rather than after. A person reads every reply.
What does not change: if a file is faulty, missing or not as described, tell us and we will fix it or refund you. That is your legal right and we honour it.
$199 / £159
One payment. PDF, 102 pages, plus the AI pack.
The terms, in three lines
- One payment. Not a subscription. No cohort, no community, and none promised.
- Every future update, free. Your links serve the current edition for 12 months, and we reissue them on request after that. Tool pricing in this market moves most months, so the book is kept current.
- 14 days to cancel for a full refund, until you download (the reason is just above). Faulty, missing or misdescribed files are always fixed or refunded.
Nothing to tick at checkout: we ask for your go-ahead when you download, and email you a confirmation. Secure Stripe checkout: Apple Pay, Google Pay, Link or card. Claude Code, Codex, Higgsfield, Nano Banana, Kling, Seedance, ElevenLabs, Suno, Whisper, Remotion and FFmpeg belong to their owners; TFC is not affiliated with, sponsored or endorsed by any of them, and there are no affiliate links.
Want to read something first?
The free guide.
Writing Instructions Your AI Actually Follows: six pages on the one skill under everything else, with a complete worked example you can copy the shape of. It is one component of the system, and a fair test of whether we can teach.
Questions
How does TFC make its videos?
With the system this book describes: an idea list, a claim check against sources somebody actually opened, a script read aloud, an audit gate before any money is spent, a voiceover locked before any visuals, pictures built against its timings, an assembly step, and a weekly review that changes the next one. Chapters 10 to 13 are the pipeline. Chapter 19 runs it end to end on a fictional video so you can watch.
Does it name the actual tools?
Yes, tool by tool, with why each one and what it costs at three budget levels. Claude Code and Codex run the pipeline. Higgsfield for images and motion, with Nano Banana for stills and Kling and Seedance for video. ElevenLabs for the voice, Suno for the music, Whisper for the timings, Remotion for the graphics, FFmpeg for the assembly, and Stripe, Vercel and Resend for selling. Chapter 9 is the stack; the pack's setup workflow walks you through creating each account and proving it works. What it does not include is our prompt library, our voice settings, our brand document or our numbers. Those are ours, and copying them would give you a worse version of a channel that already exists.
Is there a refund?
Yes, until you download. You can cancel for a full refund within 14 days of buying, as long as you have not downloaded the files. When you download, we ask you to confirm you want them straight away, and from then on refunds are for faulty or misdescribed files only, because the pack is a folder you keep. So we show you everything first, the full contents with page numbers, sample pages and a free guide. If a file is faulty, missing or not as described, tell us and we will fix it or refund you. That is your legal right and we honour it.
Will this work in my niche?
The method is not subject-specific, and it was built to be portable. Chapter 6 is a workshop on choosing a niche and testing whether it will compound, worked through three fictional examples rather than ours.
Do I need to be able to code?
No, but you will use a terminal. The pack is plain text with nothing to compile; your coding assistant writes and runs the commands and you approve them. The setup workflow walks you through installing the tools and creating each account, one at a time, proving each works before the next. The chat-window route covers planning and scripting; assembling the video needs a coding assistant such as Claude Code or Codex. Every technical term is in the glossary.
Mac or Windows?
Either, or Linux. The setup workflow has a path for each, including the Windows steps that usually trip people up.
How do updates arrive?
When the book or the pack changes, your download links serve the new version, free. Links work for 12 months from purchase; after that, reply to any of our emails and we reissue them. The pack carries a version number and a changelog so you can see what moved.
Does it cover TikTok?
The method covers short-form feeds generally, and the publishing guidance applies to any of them. Our own operation now runs on Instagram, YouTube and X. The pack includes the account-safety rules we learned the hard way: comments, replies and DMs are published content.
What does it cost to run an operation like this?
That is Chapter 9. It sets out three budget levels, lean to generous, and what each realistically supports, with a worksheet in the pack. It does not tell you what we pay, and neither does this page. Our bill is trivia; what a given budget buys you is the useful part.
Do you include your prompts?
No, and the book says so on page one. What it includes is how a prompt is built, how to keep and version your own library, and a complete assembled example in a fictional niche.
Is there support, or a community?
No. There is the book, the pack, and every future update at no extra cost. Reply to any email from us and a person reads it. We are two people and we would rather promise less and deliver it.
Build the machine.
The pipeline, the gates, the loop, and a pack your AI runs.
Your subject, your voice, your audience.
$199 / £159
One payment. PDF, 102 pages, plus the AI pack.
Immediate delivery. Living edition. Yours to keep.